Are you struggling to hit your targets? Are you actively sending prospects to your website, but they simply aren’t turning into customers? If you work in the automotive sector, either as a service center, parts shop, dealership, or any other segment of the market, it’s time to discover automotive postcard marketing and retargeting. Direct mail retargeting might be an extremely effective way of reaching automotive customers, as it is a more personal and tangible form of marketing than digital advertising.
Mail retargeting allows automotive companies to target their messages to specific audiences, for example, people who might be interested in a particular vehicle model or who have recently visited their website. In this article, we’ll take a closer look at retargeting and why it forms an important part of effective direct mail marketing.
What Is Direct Mail Retargeting?
This form of retargeting is a marketing tactic that combines the power of direct mail with the targeting capabilities of digital marketing. It lets businesses send personalized direct mail pieces to consumers who have visited their site already or communicated digitally with their brand.
Direct mail retargeting works by using a tracking code to identify visitors to a website. Once a visitor has been identified, they can be added to a list of targets for a mail retargeting campaign. Businesses can then send these people direct mail pieces that are relevant to the pages they visited on their website or the products they viewed.
For example, if someone visited a car dealership’s website and looked at a specific car model, the dealership could send them a direct mail piece that features that car model and highlights its key features and benefits.
Direct mail retargeting can be an extremely effective technique to reach potential customers, as it is a more personal and tangible form of marketing than digital advertising. Additionally, mail retargeting allows several businesses to target their messages to certain audiences, especially the ones finding an interest in a particular service or product or who have recently visited their website.
Direct Mail vs Digital Retargeting
Most marketers use regular digital retargeting to convince buyers to head back to the website and complete a specific call to action. However, this method isn’t as effective as you might think. Only 0.7% of digital retargeting leads to a conversion, compared to direct mail campaigns that have conversion rates as high as 5% or more.
Here are some of the benefits of using direct mail retargeting:
- Increased conversion rates: Direct mail retargeting can help businesses increase their conversion rates by sending targeted messages to consumers who have previously remained interested in your products or services.
- Boosted sales: This form of mail retargeting can help businesses boost their sales by encouraging people to visit their website or store and make a purchase.
- Improved customer loyalty: Directly retargeting by mail can help businesses improve customer loyalty by showing their customers that they value their business and are interested in providing them with the best possible experience.
How You Can Use Direct Mail Retargeting
There are some ways you can use mail retargeting. Automotive companies can use direct mail retargeting to reach website visitors who abandoned their shopping carts. This can be done by sending them a direct mail piece that reminds them about the vehicles they left in their cart and offers them a discount to complete their purchase.
You can also reach website visitors who viewed specific vehicle models, parts, or products. This can be done by sending them a direct mail piece that features the vehicle mode or products they viewed and highlights its key features and benefits.
You can use mail retargeting to reach website visitors who have not visited their website in a while. This can be done by sending them a direct mail piece that reminds them about your company. Further, it offers them a special incentive to visit your website again.
Alternatively, use direct mail retargeting to reach customers who have recently purchased a vehicle, product, or service from you. This can be done by sending them a direct mail piece that thanks them for their purchase. It also offers them a discount on their next service visit or a free oil change.
Conclusion
Don’t let website visitors go without a fight. By combining the reach of digital marketing with the high-converting, attention-grabbing power of direct mail, you can close in on leads that are likely to convert and close the deal.
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