Best Practices for Businesses to Grow on Twitter

Twitterby Mashum Mollah21 October 2020

Grow on Twitter

Twitter has completely revolutionized the manner of communication ever since its founding in 2006. It has distilled life updates, world news, and even jokes into bite-sized posts. Twitter has enabled real-time communication digitally. It allows people to report information and follow sports as they happen.

With its evolution, it is vital to make the best use of it. Only when you employ it well you will be able to achieve maximum output from it. So, here are a few tips that can help you grow your business on Twitter.

Tips to help your business grow on Twitter

business grow on Twitter

Know your brand

Using social media, the wrong way can backfire for you. To use any social media right, you need to have a deeper understanding of the business and the image of the business you would wish to convey, says Daniel, who offers online chemistry homework help with TAE. Always keep your company values in mind, and ensure that they are translated on your social media.

At all times, your Twitter account should sound as if it has a personality, and not some application on autopilot, just recycling content.

Leverage analytics

Your Twitter analytics can be an incredible tool for you to know the kind of posts that your followers are engaging with you the most. The analytics can give you a lot of information on the followers’ demographics, age, gender, and interests. Once you have that information with you, you can always tweak your tweets in the manner that best resonates with your audience.

Reply to your followers

The most effective way to boost your engagement on Twitter is always to stay active and take repetitive measures to engage with your followers, says Anna, who works as a digital marketing expert with EduWorldUSA. It would be best to quote, comment, retweet, or like the tweets on your timeline. It tells your followers that you are an active business on the platform, and you care about what people say about you.

At all times, you should be available to listen to the feedback that your followers have for you.

Ensure that every tweet has value

At all times, you must ensure that whatever you post has some value for your viewers. It does not mean that everything you post has to go viral, but never post something just for the sake of it. Question yourself, what will you accomplish from this post? Are you quoting one of your followers to heighten the engagement in your post? Are you retweeting someone to grow a relationship with them? Only when you have a purpose for every tweet you will be able to keep your followers engaged.

Post frequently and consistently

There are several social media platforms, but of all of them, the only one where posting multiple times a day is okay, is Twitter, says Bianca, who like best product management courses at TrumpLearning. When you post regularly, you give your followers a medium to persistently engage with your content. Have a schedule for posting.

If there is a repetitive lag in your posting, your followers will be confused about when they can possibly expect your posts.

See how Twitter can be incorporated into your social media strategy

Before you start your account, you need to have a proper social media strategy. It should not just address your other social media accounts, but also see how one relates to the other. It can help you have a consistent voice for your brand and ensure that no two platforms contradict one another.

Be thoughtful with the hashtags

Twitter hashtag is an incredible source, only and only if you use it well. You need to include only those hashtags, which resonate with your business and are relevant to your company and the tweet, says Martha, who offers the best online photoshop course. To better understand this, you should always take note of what your competitors are doing.

Have goals

An essential aspect of any social media strategy is to have goals. You should know what you desire to accomplish on your social media platform. On Twitter, you must think about your goals and how you aspire to achieve them. Do you wish to develop awareness about your brand?

At all times, the primary goal should be to build an identity of your brand online. After you have materialized your goals, you need to have a strategy, and a means to stick to the goals.

Personalize your content

To ensure that your social media marketing strategy is successful, you need to customize your content to show what your audience wants to see. When you do so, your audience feels that you understand them.

Naturally, when your audience desires to see the content you put up on Twitter, they will engage better with the content. It will improve the reach of your content. If a user likes your content a lot, they will even share it with their audiences. This will expose your brand to a broader audience who may be your potential audience.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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