If you own a yoga studio or you are a yoga instructor, you will need to be posting high-quality content consistently and frequently.
You will also need to be engaging with your followers as much as possible. Doing so will help to spread brand awareness, boost your credibility and earn you more clients.
However, coming up with unique, engaging, and relatable content to post on the different social media platforms that you are using is not an easy task. But, we are here to help.
Here Are The Five Blog Post Tips For Yoga Instructors
In this guide, we will take you through a couple of social media post ideas to inspire your content creation, so you no longer get stuck.
1. Health and Wellness Tips
As a yoga enthusiast, you already know a thing or two about good health. And, social media provides one of the best platforms for sharing your knowledge with your target audience.
In light of this, you can keep your audience educated by sharing health and wellness tips. For instance, you can share things like poses that can help with weight loss, poses that can promote better sleep or asanas that can alleviate stress.
Also, you can share step-by-step guides on how to execute certain yoga poses, the best foods for yoga, the best times to do yoga, the different types of yoga and the pros and cons of each, tips for doing yoga at home, and how to buy yoga attire, just to name a few.
When sharing these tips, make sure you use an image or video. Visuals like images and videos also are 40 times more likely to be shared on social media compared to plain text. And this translates to a wider reach for your yoga brand.
2. Client Testimonials
Have you been getting testimonials from your happy and satisfied clients? If so, you can repurpose them and post them on social media. Posting testimonials of your happy clients will inspire and encourage new clients to sign up for your classes.
So, if you’ve run out of things to post on social media but you have a couple of testimonials sent to you by email, you just need to create a graphic for them and post them on Instagram, Facebook, Twitter, or any other social media platform that you have a presence on.
However, before you post these testimonials, make sure you get express permission or consent from your clients. If you post them without permission or consent, you may find yourself facing legal challenges. And, this will in turn ruin your reputation and credibility.
3. Motivational Quotes
It’s quite easy for someone to fall off the bandwagon when it comes to health and fitness. In fact, studies show that a considerable percentage of people who make health and fitness goals in January give up by February.
Lack of motivation is, without a doubt, one of the primary reasons why the majority of people fail on their fitness journey. To minimize such issues among your clients, you need to find ways of keeping them motivated and engaged.
And, you can accomplish this by posting motivational quotes and sayings on social media. Again, it will be highly advisable to post these sayings using compelling visuals or graphics instead of plain text.
4. Behind the Scenes
As its name suggests, behind-the-scenes content will give your audience an unedited look into your business. Such type of content can help to humanize your brand or give your audience a feeling of inclusion, thus helping them to connect at a deeper level with your brand. Besides helping to boost brand loyalty, this type of content will also trigger more shares, likes, and comments on social media.
So, what type of behind-the-scenes content can you post on social media? Well, you can start with something as simple as showing your audience how you prepare for your morning classes, from breakfast all the way to the studio.
Also, if you have a project that you are undertaking, for instance, a renovation of your studio, you can show it on social media. At the same time, you can also ask for recommendations from your social media followers for things like vendors for various supplies needed for the project or decoration tips.
And, you can expect your posts to get hundreds of comments and shares with this approach. This type of content will also show people that your brand is growing, which shows you are doing something right.
You can also share some aspects of your personal life. While you may be one of the most successful yoga coaches, you may also be facing some personal challenges. Sharing such aspects of your life helps to show the human side of you. And, you will become more approachable and relatable.
5. Promotional Content
Without a doubt, posting educational and entertaining content on social media will help to build a big following. But the reality is, you will struggle to convert this following into business or sales. So, once in a while, you need to post promotional content on your social media platforms.
If you’ve already done a decent job of entertaining and educating your followers, they will be more than willing to reciprocate, take the relationship to the next level and sign up for your classes, workshops, in-person sessions, training courses, or products that you may be selling.
In Conclusion
With the ideas that we’ve shared here, you should have an easier time coming up with content for your social media channels.
You can begin by experimenting with the different content ideas from our list and tracking their performance using analytics. And from there, you should be able to identify the content mix that delivers the best results.
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