Improving Your Website’s Customer Engagement: Proven Strategies That Work

Businessby Mashum Mollah26 January 2021

Customer Engagement

Did you know that there are 1.5 billion websites in the world? Less than 200 million of these are active.

Avoid becoming an inactive website and learn how to improve customer engagement. In this article, we’ll dive into how to improve customer engagement on your website. Read on to explore these top tips and tricks to take your website from 0 to hero overnight.

How Increasing Engagement Helps Your Business?

First, when you increase online engagement, you’re more likely to increase sales conversions. You can use different solutions for your company in order to increase engagement.

Users are also more likely to visit different menus and pages when your website is more appealing. This also means higher customer satisfaction as well.

1. Use AI Bots

Chatbots are becoming the way that customers can interact with your brand. They’re considered convenient for when you’re on the go.

They’re a great way to engage customers when you’re not available. That’s due to them giving an immediate response, scalability, personalized support, etc. Chatbots can also answer any basic questions that your customer might have.

2. Use Social Proof

Use social proof, especially when you sell items online. These can be star ratings, reviews, testimonials, and real-time statistics. This is how you can build trust and credibility.

3. Use Compelling Call to Actions

When you go to a website, you might see what’s called a call-to-action. A call-to-action is where you’re trying to get a customer to sign up, buy, etc.

These should be used across your website in order to increase customer engagement. Use contrasting colors for buttons and make sure that it grabs their attention right away.

Have clear to understand wording like save up to 45% or a free guide. This will tell your audience what they’ll be signing up for.

4. Mobile Search

Many users have their mobile devices to buy and search for products. If your website doesn’t load in time, then you’ll be losing mobile visitors. Ensure that your site is viewable on a mobile device.

5. Use Whitespace 

How you have items on a page will impact how a user engages with it. If you have items too close together, it can look too busy.

Make sure that the most important elements are larger since they draw the most attention. For example, banner images and taglines.

Have enough whitespace between text and images. Avoid your category pages looking cluttered.

Use contrasting colors on your website. This means that you don’t want images and texts to fade into the background.

6. Page Structure

Your checkout process, drop-downs, and site navigation should be easy to understand for website interactions. Ensure that your navigation page is easy to understand, same with the checkout process.

7. Interactive Site Search

Always have a site search for users to find what they’re looking for. You can even consider using interactive searches such as autocomplete. This means that while you might not have the product they’re looking for, it can pull up a similar product.

8. Use Personalization

You can use personalization to attract users. This will help you stand out from the crowd since many aren’t using it, even though it’s beneficial.

Many customers are more willing to share personal data if it’s personalized discounts and offers. Avoid a generic message that’s for all types of users. In order to send out a personalized offer, take a look at past purchases, interests, gender, and location.

9. Interactive Content

Use interactive content to boost online engagement. This is a way to tell your potential customers about different services and products that you have.

For example, you can consider what’s called Augmented Reality (AR) for users to have a walk-through of your product. Customers enjoy interactive videos as well.

10. Use Surveys

Have different polls and surveys to see if customers like your products. Remember that a service or product is supposed to solve a problem, or help with the needs of a customer.

Have a customer fill out a survey form by sending it out through social media, or by email. It’s also a great way to find out what needs improvement as well.

11. Quicker Website

If you don’t have a quick website then you’ll lose potential customers. It’s a great way to boost customer engagement since you’ll have more customers who stick around. You can check out speed suggestions through Google Analytics.

12. Have Contests

Have different giveaways to increase website traffic. This is a great way to increase your customer base.

Decide where you want to promote the content, and how often. Ensure that you have images and content to go along with the giveaways. Keep in mind your goal of the contest whether that’s social engagement, increased web traffic, etc.

13. Clear Brand Messaging

Ensure that your brand is clear on your site. Whether you’re revamping or building a website, you want to choose the right messaging for your audience.

Make sure that you define the benefits of your different products, not just the features. Be sure that it meets a need or solves a problem for your customers. This will help you increase lead generation, visibility, and increase your position as an industry expert.

Improving Customer Engagement

Now that you’ve explored how to improve your website’s customer engagement, you should have a better idea of what to implement. Keep your audience in mind as you navigate and try out these different strategies.

Are you looking for more business content? For everything from lifestyle to entertainment, check out our other articles today.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at thedailynotes.com/.

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