Social media has influenced so many areas of society. It helps us keep in touch with friends, it suggests products and services to us and might even have an impact on election results. Still, no matter what you think of social media, its importance cannot be overstated. Its significance for businesses is also very high, however, your business has to be engaging with social media in a meaningful way in order to make the most of what it offers.
So many people are using it :
The number of internet users is 4.021 billion – that’s over half the entire population of the world. There are 3.196 billion social media users in 2018 which is up 13% on the same point last year. That is so many people in so many different countries that are potential customers that could possibly be exposed to your marketing campaigns. A recent study found that 68% of American adults are on Facebook and 78% of 18-24-year-olds use Instagram.
You can drive people to your site :
For most businesses on the internet, the objective is to drive people to a site so that they can buy things or inquire about services. Your social media posts are a perfect way of getting users to visit your website. You can post about deals you have on certain products and use posts to link to your blog. Competitions can also be a great way of encouraging people to your site – check out posts by FreeLotto that has lots of competitions for people using an online lottery service. FreeLotto gives people an incentive to click its links which works very effectively.
You can talk to your customers :
Social media shouldn’t be seen as something to which you just pump outposts and then forget about them; you should be having conversations with your customers. In fact, the Twitter algorithms now favor accounts and tweets that have lots of engagement. In the ‘In case you missed it’ section of the Twitter timeline, the tweets that get the most replies, likes and retweets are favored. Talking to your customers can enhance their engagement with you and make them feel more valued. You should try to reply to as many queries as you possibly can so that you can help customers and get feedback on your work.
It is cheap to use :
It’s entirely free to set up a social media account for your business and use it in a smart and effective way. Compared with older forms of marketing, like TV, radio, and billboards, social media can reach more people for far less money. You can use targeted ads on social media platforms, but that is also not that expensive to use.
Your competition is using it already :
91% of retail brands are on more than one social media channel. If your competition is already on there and you aren’t, then they are going to be benefitting from customers that you could have had.