No matter what industry you are operating in, your firm can benefit from a wayfinding design system that flatters your space, enhances the visitor experience, and advances your brand.
An effective wayfinding system offers a way for people to have a full understanding of a specific space. Through landmarks, visual cues, navigation choices, and well-defined paths, users will have a clear understanding of a physical environment, allowing them to easily explore the space and move from one point to another. Malls, hospitals, hotels, schools, retail shops, and public facilities are some of the places that benefit from wayfinding design systems.
If you want to take your wayfinding system to the next level and reap the benefits that come along with it, then read on to learn how to improve your wayfinding design this year.
Here are how to improve your Wayfinding Design this year:
1. Recognize how people move through space
Before you can improve your wayfinding design, you first need to understand how people utilize the space. Therefore, your first step must be to launch a systematic study of how space is used in order to recognize the problem points and the issues that your improved wayfinding design must mitigate.
To do this, it is highly recommended that you dedicate some time to moving through space as though it were your first time as this will help you to see the weak spots in your current wayfinding design. You should also launch a research project that includes asking new visitors to space about their experience and where issues arose. The goal of brilliant wayfinding design is to have a system that is so intuitive that guests don’t notice its presence.
Just as important is to distinguish the general feeling of the space and understand the role that it plays in affecting people’s reactions. After all, how they feel while in the environment has an enduring effect on their ability to navigate it seamlessly. It also affects their overall memory of being there.
2. Incorporate omnichannel experiences
One of the biggest trends in wayfinding design is the incorporation of omnichannel experiences which ensures that every touchpoint with the customer is consistent. When it comes to retail, an omnichannel experience synthesizes multiple channels into one seamless experience. In wayfinding, it means enabling visitors to direct themselves through space with help from their personal devices and having digital wayfinding kiosks set up in key decision-making spots.
By incorporating omnichannel experiences into your wayfinding design, you will find that visitors are able to identify and ascertain location points much more quickly and with less effort as they can engage with an interactive mapping system. In this regard, mapping services offer another essential way to improve your wayfinding design this year.
Digital wayfinding kiosks play a significant role in notifying visitors of their location while also providing them with any additional information that is required to help them arrive at their destination. This information will be different for each wayfinding system but may include floor maps, personnel directories, and cross-selling other products or services.
By providing an omnichannel experience, you will benefit from the increased ability to gather relevant data, which can then be analyzed and utilized to enhance analytics and personalize the experience for each customer. Investing in an omnichannel experience will help you to consolidate your channels, boost sales, and improve customer satisfaction.
3. Keep things simple
One of the biggest wayfinding design mistakes that organizations make is that they unnecessarily complicate the system. This is the last thing you want to do as it will only lead to more confusion for visitors. In this type of design project, it is crucial to recognize how to balance creativity with practicality. For an intuitive wayfinding design, your patrons want simplicity and clarity, and that is what you should be giving them.
To achieve this, first and foremost, you want to create conformity of sign standards that can evolve with you as your wayfinding system needs (inevitably) to grow. Having uniform sign standards will make a significant difference in maintaining design integrity throughout the environment. Additionally, ensure you are using user-friendly symbols and language that can be understood by the majority of visitors and are large enough to be seen from a considerable distance.
Pay attention to your “decision point locations.” These are the places where a visitor has to make a wayfinding-related decision. Therefore, each one of these locations should have the appropriate wayfinding elements so that they can make the right decision quickly. Clearly defined paths also make a significant difference in a visitor’s ability to locate themselves in the environment.
4. Enlist the help of professionals
When it comes to improving your wayfinding design, it is essential that you enlist the help of professionals who have the experience required to take it to the next level. From drafting the plans to arranging the decision point locations and establishing sign standards, the professionals are highly skilled in creating a wayfinding system that is robust yet flexible enough to be with you for years to come.
When considering potential signage and wayfinding design consultancy in Dubai, you want to first find out whether they offer a comprehensive approach. This means that they have plenty of experience not only in creating the visuals but also in developing new solutions to your spatial issues. In order to succeed at this, the consultancy must be able to extend to you a highly experienced team that possesses a range of expertise in architecture, graphic design, environmental design, and urban planning.
The best way to find the right signage and wayfinding design consultancy for you is to look through potential firms’ portfolios to ensure that they have the relevant experience to make your project a success. Whether you need a company that specializes in mall signage design, mapping for malls, city mapping services, or hospital wayfinding (or something else entirely), it is crucial that you take their past projects into account.
Finally, any firm you choose to work with should have quality reviews from past clients. By taking the time to read through these reviews, you will get a better sense of what the experience is like to work with them and a deeper understanding of their talents.
Is your wayfinding design system in need of an upgrade this year? What factors do you think need improving? What do you think are the most critical factors in an organization’s wayfinding system? Let us know your thoughts and any relevant experiences in the comments below!