Trying to expand and grow as a quilt store is a natural next step when you begin to get more customers and sell more products. In order to get to that point, you need to understand how to market what you have in stock. By learning these ideas and taking the next step, you can tap into new audiences and nurture the relationships you already have with customers.
Understand Your Point-of-Sale System
Although most businesses use it regularly, you may not fully understand all the benefits of your quilt store POS system until you dedicate time to learning more about it. If you need to send reminder texts and emails to everyone in your database, this system allows you to keep track of what you send no matter if you are at home or work. You can also choose the length of precuts and fractional yards to sell and see the most popular items that customers love.
When you want to grow, you may find that it is easier than ever to use your POS system to maintain e-commerce online shops that help people connect with your quilting products. You can keep a unified look throughout all your websites so that customers can easily navigate what you are offering and find the products they need.
Find Out What Customers Want
Expanding your business often includes adding new items to your stock and finding out more about what your customers enjoy. In order to get a better idea of what the general market wants, you may find that putting out surveys can give you a chance to get new ideas. Paying attention to what people value, such as fast and low-priced shipping or quality customer service, can give you clues about what you need to work on.
According to Psychology Today, customers with certain traits, commonly called emergent customers, are particularly skilled at pinpointing issues and offering suggestions that can improve the way your business runs. These people are helpful to get opinions from when experimenting with ways of operating your quilt store.
Take Advantage Of Special Events
When the holidays or other important days come around, your customers are likely going to be looking for quilting items that fulfill their needs. This includes buying seasonally-appropriate items as well as gifts for people in their lives. When you are focusing on growth, you can send out marketing emails and texts that attract people who may have purchased from you before but have since fallen away from shopping regularly at your store.
These special events are a great time to showcase the variety of quilting items you have for sale. You should make sure you have enough inventory as well, in case you experience a surge of interest. By looking back at the previous holidays in past years, you can use the data you have to analyze what items are popular and push those for advertisements to new customers. Using this insight and past years’ sales data is a great strategy for businesses that are trying to reach new markets.
Capture Interest With A Blog
Beyond what is for sale, there are many topics you can discuss on a blog related to your quilt store. By offering patterns and new artistic ideas on this blog, you can capture customers’ attention before they even buy anything. You can talk about popular or trending ideas customers show interest in and add the items you sell in the descriptions of the craft itself.
Not only can this blog show up when people search for new quilting ideas but it can also showcase your expertise on the subject. By positioning yourself as a trustworthy source of information, potential customers may come back to your website and eventually purchase quilting items from you.
Learning About How To Expand Your Quilt Store Can Help
When you want to encourage growth, adopting a strategy that focuses on the customer can help. From being a source of quilting information to marketing differently for holidays, you can draw in new and interested people who may not have heard of you or only bought from you once before. Creating lasting relationships with customers is one of the keys to a serious increase in growth.
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