Promoting your brand in this economy can be pretty challenging. As a business employer, you might need to seek out various creative ways to build brand awareness.
Amidst these diverse marketing ideas, company swag is the new trend. Company owners are using it to promote their brand and subsequently improve their company culture.
This swag ranges from all kinds of daily-use products to high-end luxury items. So, you can choose whatever products you want to use for your employees, teams, customers, and loyal partners.
Honestly, it is worth the hype.
Who doesn’t like to have free company merch? Apparently, most of us do. You can use these customized goodies in your everyday life.
And for the company? Well, your merch connects the people with your organization, building brand awareness and helping you promote your business.
Additionally, company swag helps in building a physical connection between the organization and the employees or customers. So, in a creative way engage them in your company culture.
Come, let’s dive right into the list of the best and most creative company swag ideas.
Relevance Of Company Swag
Before starting off with this list, let’s discuss what this company swag is and how relevant it is in building brand awareness and company culture.
‘Swag’ is not a new word in this internet era. Younger generations are always using it to refer to something cool or awesome. But did you know that it actually is an acronym for “Stuff We All Get”? Well, now you do.
In the corporate world, company swag refers to the free company merchandise that is given out for brand promotion. These products are labeled with the company logo or promotional tagline and are distributed among customers, workers, and potential clients.
As a company owner, you can use company swag for various work and promotional purposes. For instance, to appreciate employees’ contributions to the company’s growth, you can give them a box with company goodies. This will boost their morale and motivate them to perform better.
Additionally, as promotional products, company swag can help you to build brand awareness and promote your business values. When you make the connection between your customers and your business, you enhance customer relationships.
Ultimate List Of Company Swag Ideas
So, what could be the most creative and unique company swag idea for your brand?
Well, here’s the ultimate list of all the best company swag ideas for you.
1. Employee Onboarding Kit
You can provide a welcome kit or onboarding kit for your new employees. This is a great company swag idea to develop the connection between the organization and the new joiners.
2. Company T-shirts
When your team successfully achieves the company goals, you can appreciate their effort by giving them company T-shirts. These customized company t-shirts can make them feel recognized for their contribution and enhance their team spirit.
3. Customized Swag Boxes
Another great company swag idea is to customize a box with everyday essentials and prepare a company swag box. You can include some work essentials, like pens, staplers, and sticky notes, along with a personalized coffee mug. These boxes can help to enhance your company culture.
4. Hydro Flask
We all know how important it is to stay hydrated. So, why not give a company logo-printed hydro flask to your loyal workers? You can explore some cool designs available on the internet and choose one for your hardworking employees.
5. Coffee Mug
Another common idea for company swags is a coffee mug. Most of us consume coffee on a daily basis, so having a company coffee mug can be useful. Moreover, this meaningful item can help you attract more customers to your organization.
6. Hats
Hats can be a cool company swag item for your brand. They are cost-effective and come in diverse styles and colors. You can attach your logo to them and hand them out to your team members to commemorate their contributions.
7. Hoodies And Jackets
Nowadays, hoodies and jackets have become the new cool apparel. So, why not choose a cool and minimalistic design and customize it with your brand logo? This can be a great option for company swag ideas for promoting your business as well as enhancing company culture.
8. Office Planner
Your workers will always need notebooks and planners to keep track of their work. Having a company-branded planner can help them keep their office work organized and separate from personal planners.
You can prepare a planner with the company logo and put some motivational quotes on each page of it. This can help your employees to be connected with the office culture.
9. Company Notebooks
Just like office planners, notebooks are also an essential work item. You can customize a notebook with the company name on the back and the logo on the front.
A simple design notebook can help your workers stay productive and efficient in their work. So, you can use this company swag idea to appreciate and reward your team leads.
10. Pens
Pens will always be a useful items for daily work. Moreover, it is cost-efficient and easy to carry. So, you can use it as a great swag item for promoting your business and expanding your market reach. They are considered great company swag items for the variety of their styles and colors.
11. Company Backpacks
One of the most demanded and useful swag items is a company backpack. First of all, it is a practical option. Second of all, a cool company-branded backpack can show the world the cool company you are working for. Moreover, this practical swag item will help your employees carry their stuff to the office.
12. Food Boxes
Another cool idea is to print your logo on company food boxes. For instance, you can give away snack boxes to your employees to munch on while working. And print the logo of your brand over the snack boxes. This can demonstrate the company’s outlook for employee well-being and boost employee morale.
13. Chargers
Portable chargers and charging stations are highly essential in the office. So, giving away chargers to your employees can show your consideration for their needs. Moreover, this company swag idea can help you, in the long run, to establish employee retention and improve the working culture.
14. Winter Beanies
Just like hats, beanies and headgear can also be a cool swag staple for the winter season. You can prepare them and keep them in the office for everyone to use whenever they require them.
Moreover, these winter essentials come in different colors and styles. So, you can keep diverse beanies as your swag options.
15. Desktop Kit
An all-in-one desktop kit always tops the company swag ideas list. The versatile product options in this can help you to curate the best items for your employees. You can keep branded pens, notepads, stickers, and staplers in your curated desktop kit.
A desktop kit includes all the necessary items for the workstation, so it can be considered a good onboarding kit for new employees.
16. Cable Organizers
A messy workstation can always interfere with employee motivation and affect their productivity. It can be a good swag idea to provide company-branded cable organizers to your workers to keep their workplaces organized. Moreover, an organized workplace will boost employee motivation and eventually enhance their performance.
17. Smartwatch
A good company-branded smartwatch or Fitbit can enhance your company culture. You can try using this company swag item for your loyal customers and elite consumers. This will help you to expand brand loyalty and promote your business values.
Additionally, you can use it for giving away to managers of your company to boost employee morale and retain employees.
18. Mouse Pad
A cool company logo-printed mouse pad can definitely liven up the desk space of your employees. Also, it is a practical swag item option for workstations.
You can use this company swag idea to customize the mouse pads of your workers to improve the work ambiance and boost their engagement.
19. Customized Yoga Mats
For fitness lovers, this company swag item can be one of the most creative ones. You can provide branded yoga mats to your employees, along with subscriptions for virtual yoga classes. This will show your consideration of employee health and well-being, improving your company culture.
20. Sleeping Mask
A fun and cool swag idea is to give away cute printed sleeping plush masks to your clients, employees, and customers. It can be a cute addition to their nighttime regime and help them take their 8-hour-long beauty naps.
21. Phone Stand
Even though it seems simple and boring, this swag item can turn the tables for your brand promotions. A phone stand with a customized company logo is an essential work item that your team and clients will always use. So, you can easily promote your brand with this simple, practical work essential.
22. Company Pop-Socket
Another cool gadget that people use all the time. A pop-socket protects your phone from slipping out of your hand in a busy subway. So, giving away company-branded pop-sockets to your customers can make you stay on their minds.
Moreover, you can use this company swag idea for promotional freebies to new customers. This can expand your reach and attract more potential clients to your business.
23. Branded Phone Wallet
A phone wallet is a cool wallet compartment that attaches to the back of your phone. You can carry your cards and important IDs in it along with your phone. So, giving away this handy accessory as a company swag item can potentially help in brand promotions.
24. Classic Travel Bag
Another company swag idea is to give away a company logo-printed classic travel bag. It is a practical option and a useful item for everyone. Also, you can include some travel goodies, like a cleaning kit, a self-care kit, or shaving items.
25. Reusable Straw Set
A sustainable company swag idea is to give away reusable straws to your clients and employees. With the rise in environment-conscious individuals and support for a green future, this can be a great option. Moreover, you can promote your brand’s sustainability approach through this swag item.
26. Modern Office Tote Bag
Office workers often need to go around places to collect products and office essentials. Having a cool company-branded tote bag can help the employees in running office errands.
Additionally, you can prepare various colors and designs for the tote bags to make them unique and promote your company’s creativity.
27. Bluetooth Speakers
Trust us, no one can say no to a Bluetooth speaker. So, why not customize these speakers with your brand logo and use them as luxury corporate swag items for your elite customers? With these portable music devices, you can promote your business effortlessly.
28. Company Headsets
To increase employee morale, try giving away noise-cancelling company headsets. This reduces outside distractions and helps your employees stay focused and organized in their work.
So, you can try to give your employees some personalized headsets to keep them concentrated and productive.
29. Customized Umbrellas
Company-branded umbrellas can literally save your business during rainy days. Honestly, it can be a fun and creative swag item to keep around the office for the employees to use. Moreover, as complimentary gifts to loyal customers, you can use them to promote your business creatively.
30. Socks And Sneakers
Another unique and creative swag idea to venture into is giving away company-branded socks and sneakers. You can customize the styles and colors for them and make them as unique as you want. This will give your employees a fun thing to wear to work and engage with the organization.
Wrapping Up
Company swag ideas are great for brand promotion and improving company culture. It helps you to explore numerous creative and fun options for building your brand awareness.
Moreover, these ideas can help you boost employee morale, which improves your company culture.
So, explore our list of the wide range of company swag ideas, from daily essentials to luxury options, to find the perfect one for your business.
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