Philippine brands rely heavily on different forms of advertising to market their products and services. For instance, you will still typically see traditional forms of advertising with eye-catching outdoor signage or banners that proudly announce a new product or business location.
Beyond traditional media, though, brands have started making use of online advertising. But, while online advertising has increased in the Philippines, U.S. government resource website Export.gov says that the level of penetration is still low compared to other Asian countries like Singapore and Japan.
Indeed, you might have noticed an increasing number of ads on platforms like YouTube, Facebook, and Instagram. However, marketing on traditional media outlets like print is still prevalent across the country. Tangible marketing materials, unlike fleeting online ads, prove effective, still.
If you’re planning on starting a business or you’re already running a startup, you might want to consider investing in the following print marketing collaterals:
3 Printed Marketing Collateral Your Business Needs:
1. Business Cards
Did you know that business cards have been in fashion since the 17th century? Back then business cards were used to announce the arrival of aristocrats and other members of elite society in Europe. While your business might not be borne of royalty and you don’t need heralds to proclaim your arrival at networking events, having a business card is still a must.
You never know when you’ll meet a potential client or investor, so it’s a good idea to have a business card on hand, at all times. It’s a professional way to exchange information with clients. The best thing about this is that the professional doesn’t have to mean boring or generic. With today’s technology, there are tons of unique business card designs that will make your brand stand out.
2. Leave-Behind Marketing Materials
Flyers, brochures, and product price lists are examples of leave-behind materials. These items are exactly what they sound like: tangible objects that you leave behind for customers and other vital contacts to remember you by.
Apart from acting like a business card, leave-behinds educate your prospective customers about your business. A brochure, for example, is like your window display. By using the right colors, text, and well-placed images, together with vital information about your products or services, brochures can pique the interest of your target market.
Despite the convenience of e-mails and newsletters, printed official letters haven’t completely gone out of style. And because you should always be on the lookout for opportunities to promote your brand, it is a wise move to create a letterhead.
Apart from their worth in official documents like contracts and invoices, letterheads are also useful when you correspond with customers and partners. Every time someone receives a letter from you, they see your brand logo and name, which are surely also on your business’ social media accounts and physical location. With your business’s name and logo on printed letters, too, you are able to maintain brand recognition across multiple media.
In an increasingly digital world, tangible marketing materials can still stand out. When designed and created the right way using the right medium, these printed collaterals can help you make connections, educate your potential customers about your brand, and promote your business.