It is quite recently that brand owners have understood the importance of branding in reaching a wider audience. It’s a relationship based on trust and integrity with customers. While creating the faith, it’s imperative that the customer has an easy recognition of the brand and that is where the importance of the brand logo is created, because marketing experts recommend using the brand logo everywhere. If the logo has a wide presence, it has to stand out and look unique and memorable.
Having said that, a unique logo isn’t something that can be achieved in a few hours. An undying brand logo does now no longer occur if the layout method is rushed – as it isn’t pretty much colorings and shapes. It entails a tale, a message at the same time as maintaining the appearance easily such that it is smooth to register. So now the apparent query is,
How To Make A Unique Logo?
It might get a little stressful to figure out how to begin the process of making the logo but don’t worry, we have you covered on how to make a timeless, original, and easily rememberable logo, you have to just keep reading.
1. Find The Inspiration
We all know that- but where should you find it? The story of how the company got created always helps. The journey of the founder. What inspired them to begin a company of their own? How was their life before and after beginning the company? What were the struggles and the rewards? How differently do they approach the creation of the marketing of the product? The journey and the story can lead you to design an unexpected logo.
2. Know Your Target Audience
It’s crucial to know your target audience. Who are you serving? What is the trait of that set of audience? This will help you to understand the mindset of the audience and you can create a logo that will be well adapted by them. The better you tap the target audience’s fundamental motivation and values through the logo, the wider it is appreciated.
3. Trust The Designer
The journey is narrated, the research and brainstorming are done and the findings are shared. Now as a founder or a company official you should step back and trust the designer with their designing process and the outcome. You can wait for the outcome to recommend changes, but don’t intervene in the process. If you are a designer, be polite in asking for your professional space from the client. Explain to them why you need it, and promise the effort that you will put into curating something special.
4. Keep It Simple
The font and shape both need to be simple for getting easily registered with the consumer. Using too many colors or fonts may make the logo cluttered, unprofessional, and send a negative impression of the brand to the customer. Remember, the color doesn’t define the logo, the look does. Take your time with the design, experiment with shapes, font, and color. Focus on the shape and the outline before venturing the color palette. Most importantly, refrain from using commonly used patterns.
5. Prevent Usage Of Visual Cliches
Don’t use similar symbols that have been used by major brands, If you have to, use them differently because using them the same way will not make your brand stand out.
6. Don’t Have The Funds For A Designer – Trust Online Logo Makers
When you begin to form a company, you depend upon your savings. So it’s quite natural for you to not be able to afford a designer for the logo. Thanks to the internet and the digitized services available, you can design a logo for the company through an online logo maker. You get the technicalities of making a logo already prepared, so you need to boost your design mind to create a unique logo for the time being. Once you get investors, you can invest in branding.
7. Flexibility And Adaptability
It is the key to make your logo remembered. To cite an example, the half-eaten Apple logo that we are now so fond of wasn’t the initial logo of the brand. As your brand grows, you will get to know what your target audience loves and what they don’t about your brand appearance and logo- that is when you will understand that the logo requires a redesign. Companies like AT&T, Pepsi have also updated their logos overtime to keep up with technological advancement and the customer base.
We hope that these tips will help you in designing a unique logo