Getting the right talent in your door can be hard. There has never been a time where hiring has been more competitive or attracting talent has been more daunting. With work from home as an option and changes in the way that companies are hiring, it can be very hard to get recruits to give you enough time to sell yourself to them.
If you have been struggling to find the right talent for your needs, you will need to reconsider your employer branding and sourcing strategies. The ways that employers meet and connect with new hires have changed right along with the work reality the past few years and you will need to adjust to this change to keep up.
The good news is that there are many great ways to access talent these days and you can use all of these ways to find people to your advantage.
If you are ready to learn how to change your candidate sourcing strategies & improve your employer branding to find top talent, you need to read on!
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Candidate Sourcing Strategies to Find Top Talent
1. Invite Candidates to Chat
You have already probably realized that getting people to talk to you about hiring details can be tough. People are so busy and a bit gun-shy about chatting with companies before they are ready to commit. One of the best ways to get candidates talking to you is to invite them to chats that you host.
With the remote work reality changing the way that companies hire and communicate in general, everyone is used to joining Zoom calls and other forms of distance interaction these days. You can use these new skills everyone has gained to network with your potential new candidates.
Inviting people to come and chat just to get comfortable with you and what your company stands for can help encourage people to apply for jobs and stay focused throughout the hiring process.
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2. Keep Things Personal
It can be tempting to just send out form letters and generic emails for some of your interactions with candidates. This does save time and makes sure that people are aware that you are working on the process of interview setup and more.
The problem with doing this is that your potential candidates will feel like just another number in your list of tasks to do every day.
While it takes more time, you should commit the time to creating personalized emails and other forms of outreach to your potential candidates. People are less and less willing to tolerate being treated to endless automated responses to their efforts to reach out to you.
Make sure that you do not scare away your potential new hires and top talent by being too impersonal in your outreach.
3. Remember That Your Candidates Are Busy
Many people work from home these days and this might mean that it can be tempting to ask them to interview at times that work for your busy schedule. This can end up coming off as rude, however. Your potential new hires are also busy and they have their own things going on that they need to attend to.
Be willing to work with your potential candidates to meet at times that work for the first and foremost. Showing that you care about your new hires and their time and energy sets a good tone for your future discussions with them.
People expect to feel valued at their job and you can prove that you truly care about their efforts and their time from the beginning by being flexible about meeting times and preferred communication styles.
4. Make the Benefits Clear
If you have a great benefits package and good flex-time offers for new hires, you need to put this information out there first and foremost. People shop for jobs these days with an eye to the future and their own health and well-being.
Gone are the days of slaving for a company in the hopes that you can keep your access to health care and potential retirement.
People who are looking for jobs these days and particularly top talent will expect to be offered lots of great benefits for any job. These kinds of benefits are what make the difference between your job offer and the offers of other companies.
The hiring space is really competitive these days and benefits are often the difference between being picked by top talent and being passed over in order to work with other companies.
5. Remember That You Are Hiring a Teammate
You should always make it clear that you are hiring a teammate and treat your potential new hires like they are going to be welcomed into the family of the company with open arms.
You should always be sure that you are not sounding like you are offering them a chance to eventually fit into your company. They should be sure that you are going to welcome them and let them jump right into the club.
Being clear that you are offering a welcoming environment that invites collaboration and team effort is important to many people looking for their dream job.
No one wants to feel like they have to work hard to fit into a group and being clear that you will make your new hire a welcome member of the team right away can help convince top talent to choose your offer over others.
Candidate Sourcing Correctly Can help You Find the Best Talent
At the end of the day, candidate sourcing the best talent is all about the personal effort that you put into your work. Your potential new hires will feel that you care about them and their future because you are working with them on a very personal level. This kind of sourcing technique will make new hires meet you in the middle and you can work together to create a hiring package that will excite them.
Hiring in this modern reality is all about using the right outreach and making sure that you are treating each person like a new friend that you are trying to make and then hiring.
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