Modern customers want to be provided with all of the information that they can possibly have so that they can make a more informed decision when they purchase your goods. People have now got into the habit of reading labels so that they can figure out things like fat content, salt and sugar, and the various ingredients that are used in any kind of food product. 

They also read the labels with regard to other items to check if they are environmentally friendly and where they have been manufactured. Modern customers like to keep themselves in the loop, and they are to be commended for that.

This means that you, as the owner of a business, need to do whatever you can to provide your customers with the information that they seek, and while packaging has already been created at the manufacturing plant, you can’t have any influence over that.

You can add additional information that you feel is important to the customer by using custom stickers. These have always been used in a business capacity to highlight certain products that are in sale or on special offer and also to put additional information on them.

Why should you consider using custom stickers for your business?

People describe them as ‘old school,’ but they have never gone out of fashion, and they are still as practical today as they were two decades ago. The following are just some reasons why you should seriously consider using custom stickers to promote your business.

1. They are very cost-effective – Using the more traditional forms of marketing can really eat into your budget, as will digital marketing, but using custom stickers is incredibly affordable, and you can have them printed off for you in small quantities or larger ones. They will be completely customized to your particular business, and you can use them to let customers know about flash sales and special offers.
2. They can be informative – As was touched on briefly before, customers need to be kept up-to-date with what is going on with certain products so you can use your custom stickers to provide the same customers with the information that they need. More informed customers are happy customers, and they find it much easier to make a purchasing decision right then and there.
3. So many different uses – You can apply these types of stickers to your products, you can put them on your shop window at the front of your store to advertise what you are selling, or you can actually give them to customers so that they can display them on their various devices and that means that your business name and contact details are always within easy reach for them.

It is easy to see then why many Australian businesses continue to use custom stickers when they want to let customers know what’s going on within their business enterprises. This is an excellent way to advertise your business 24 hours a day and seven days a week for the whole year. Start looking into using them today.

Printing custom stickers

When you are considering advertising, you should always choose customized stickers for your brand. Stickers have become a daily part of our lives, and somewhere, we all take it for granted. There are no limits to the strategies of advertising, be it buying a new shoe, phone, or a piece of cloth.

It is not difficult for your business to print stickers in Australia. They do not cost much, they are colorful, and moreover, they are highly impactful. With the help of these vibrant custom stickers, you can strengthen your brand when you put it in front of your target audience.

There are various custom sticker companies that manufacture stickers in Australia based on the loyalty and brand recognition of their customers. And there are some popular stickers that are mostly used.

What are the most popular stickers?

Here is a list of the most popular custom stickers. Let’s have a look at what those are:

• Biodegradable paper stickers: The stickers are created from vegan products and are 100% compostable. These are created for indoor use only.
• Heavy-duty stickers: These are created for extreme uses. These are generally 2x and 8x thicker than any other stickers.
• Die-cut stickers: These are those stickers that can be formed into any shape, and these are the best sellers as they are the most versatile.
• Transfer stickers: These stickers are also known as lettering or cut vinyl. It is possible to cut it from a single piece of vinyl and then with the use of a single color, preferably black or white.
• Mirror silver stickers: These stickers are printed over silver effect vinyl and can be used both indoors and outdoors.
• Clear stickers: These stickers can be formed into any shape, and clear vinyl is always visible, and it is prepared with white ink.
• Kiss-cut stickers: These stickers are easy to apply and easy to peel. They can cut through vinyl, and it is best to print them on the border.
• Glitter stickers: These are mostly printed on vinyl with a glitter effect and can be used both outdoors and indoors.
• Holographic stickers: These are mostly printed on rainbow vinyl and are suitable for indoor and outdoor use.

Ways of promoting your business with customized stickers

There are various ways of promoting your business with the help of these customized stickers. Check out how you can do that.

• Incorporate the use of stickers while packing a product.
• You can use stickers to label your product.
• Include these stickers on orders as well as business cards.
• To increase the sales and engagement of your merchants, send them a small promo with custom-made promo stickers and posters.
• Identify your regular customers and create some custom posters for them. This is going to bring them back to you again.
• If you have an eCommerce website, this is going to benefit you. Create some brand packaging and labels for custom shipping, or print some catchy stickers customized for that specific customer when you send the package to the customer.