All businesses want to improve their productivity and boost their income. By following a process that lets you organize the idealization, implementation, and analysis of a product, you can improve your efficiency. Let’s see how using a new method for product creation can help any size business boost its everyday productivity and minimize overhead costs.
3 steps to creating and implementing a creative workflow for your business!
For your business to reap the benefits of increased productivity, a useful delegation of resources, lack of wasted time, employee workload, and increased profit, they need to utilize a creative workflow to help allocate resources and increase freedom. Creative workflow management helps those working on creative projects track their progress, see what has been done, evaluate what needs to be done, and analyze their end goal.
Every creative workflow process has various phases that can help a company meet its end goal. The workflow method initially starts with the idea for the product, goal, or service, with the business being inspired by an idea. Once the end goal is conceptualized, the company will start to create, develop, finalize, and launch the project for the public.
Phase 1 – definition and idea creation
One of the first steps to creating and implementing a creative workflow for your business is to define why you need the product, why the public wants the product, the general idea of what you will be selling, and how you can create the project effectively. During this step, you will typically have to do the following:
- Produce the creative brief to outline the product’s intended purpose, the objectives of your product, and the target market.
- Hold a kickoff meeting with everyone involved
- Develop the milestones of the product creation
- Research your competitors to see how you can improve
- Outline your team’s structure and provide each member with specific responsibilities during each stage
- Control expectations with your client
- Manage the workload of the team
Phase 2 – creation
The second phase in the creative workflow process is created, which involves actually bringing the product or service to life. During this phase, you need to have the following:
- Brainstorm product ideas
- Share all ideas with the team
- Develop a collaborative work atmosphere
- Assess similar products and see where you can improve
Phase 3 – review
The final phase in the creative workflow process is the development and approval of the product. During this phase, team members will be in charge of:
- Obtain final approval on the product by your team manager
- Share content with the client and see the reaction
- Assess the structure for your reviews to determine how well the product is received
- Use design review software
- Track the level of feedback and the analysis of ratings
As you can see, using a creative workflow process helps businesses track their product creation and implementation into an organized structure. By conceptualizing a product or service, creating the product, and reviewing the end product, you can see how well you did during the entire process and what can be changed for future ideas.