In order to survive in this market, small businesses need to offer online ordering. People simply don’t take the time to do brick-and-mortar shopping anymore. With the holiday season upon us, it’s more important than ever that you optimize your website so you can increase sales this year. One surefire way to do this is to employ a punchout catalog for your online store.
A punchout is a way for your customers to connect to your store directly from procurement systems and purchase to pay software. Basically, they allow customers to order your products right from their purchasing system where they can access your online catalog.
Using a Punchout catalog is convenient and efficient for both the business owner and the customer. Here are 5 ways in which a punchout catalog can make your life easier and increase your sales this holiday season.
You Don’t Have to Pay for a Punchout Catalog:
There is no cost for you to publish and maintain the catalog on your end. Any maintenance is done by the supplier, not you. You don’t have to spend any time or money handling punchout catalog maintenance. And, you don’t have to worry about the risks of making mistakes. The supplier will handle inventory management issues.
Much Better Information:
The supplier will update product information in real-time. So, when new products come in, the supplier can update the catalog right away. This way, your customers get to see the new products as soon as they are available. Suppliers also handle the inventory so they can update products that are sold out or in limited supply. They can also provide the customer with shipping information and make them aware of any discounts or promotions that are available.
One-Stop Shopping:
One thing is clear – people want to be able to buy things online quickly and without hassle. A punchout catalog lets them do this. Buyers are able to do product searches within their own application. They don’t have to toggle back and forth between different websites to find out what products they want to order. This lets your customers have a shopping experience similar to what they find on sites like Amazon.com.
Better Buyer Experience:
Buyers want convenience – many are even willing to pay for it. They want good customer service, and they want it fast. If your buyers have to spend their valuable time ordering from you online, they will find somewhere else to shop. It’s important that your customers know they can shop quickly – this ensures that they come back time and time again. Return business is good business.
Make More Money!
As much as you want to provide your customer with a great shopping experience, at the end of the day, you’re not in business for your health. You need to make a profit! A punchout catalog can help you do just that. When people can shop quickly and order their products with ease, they will come back the next time they need to order something. They are also willing to spend a little more on each shopping trip. People don’t mind spending money if you make it easy for them to do so. Having a punchout catalog will help you increase your sales per order and overall sales.
If you have a small business and are looking for ways to increase sales, you need to consider installing a punchout catalog on your site. It ensures a great customer experience and requires very little on your end. It’s truly a win-win!
Read More:
