Over the past couple of years, digital marketing has become the center of attention for many companies. The days of conventional marketing are far from over; the recent pandemic days support this sentence.
It is because, for the past 12 to 15 months, the companies are facing strict lockdown policies around the world. Moreover, these lockdowns have proved quite challenging for the newbie entrepreneurs, establishing organizations and startups. Therefore, a sudden increase in digital marketing has been noticed.
Those companies with a strong digital presence survived during the pandemic. And one of the main reasons behind this survival is SEO (Search Engine Optimization). The article elaborates on why SEO is essential for every business. Moreover, the process of using Search Engine Optimization is also explained later.
Understanding how SEO works
There is a strong connection between the SEO and artificial intelligence used by Google. To understand the working of SEO, one must undermine how a search engine works. For every word that you write in the google search box, the browser will display you a series of sentences against it. It is because the browsers are backed by strong AI. Let’s say you type a query on Google, the results appearing on your computer or mobile screen have a ranking system working in the background.
Like if you search for how a laptop works; only those websites will be displayed on your first page that is ranking against your keyword. Such websites use strong Search Engine Optimization along with providing the best and optimized answer to your query.
Search engines like Google use their crawlers to discover websites that have answers to your questions. In addition, only those websites will appear on the list that provides the best response. Furthermore, the increased usage of mobile phones has caused a paradigm shift in the way web searches work.
Internet users around the world are now accessing search engine browsers from smartphones. Furthermore, the search engine results page SERP displayed on your mobile screen has more controversial answers. It is because the results displayed against any query on a smartphone are based on the data received from Google’s Assistant or Siri.
Learning from these changes, businesses around the world are cutting their traditional marketing expenses for creating a strong digital presence. The companies are hiring content writers and digital marketers rather than creating a sales team. Moreover, graphic designers and website developers are being hired.
Keeping this in mind, the article further explains how your business can appear on the first page through SEO. Follow the mentioned step-by-step guide to rank your business on the very first page against any keyword.
1. Cater to the customer’s needs:
Before ranking a keyword, you must look for its search volume and resemblance to your business. Like if you are looking to rank your moving business, you can provide solutions to many queries like how to get a CA DOT number from the regulatory authorities.
Plus, there are a lot of useful tools that provide keyword density and search volume. Using such tools, you can easily filter out the areas where customers will look for your keyword. Keyword everywhere is a popular SEO tool that displays the number of searches (region-wise) against a specific keyword.
2. Use Google’s AI to your advantage
After finalizing a keyword that is both highly searched and least competitive, the next step begins. Now, using Google’s artificial intelligence algorithm to your advantage, try to use the keyword in your blog or website. Fitting the keyword in a blog post assists in building a story. Moreover, when used inside an article, the keyword can carry a backlink to another page of your website. Google’s AI will use these links to rank your website. Moreover, if you cater to the queries in the right way, your page will be displayed in the first position in no time.
3. Follow the SEO guidelines
Making use of catchy titles, tags, headlines, and descriptions; you can easily rank your websites. A good title often includes a query itself. Moreover, using numbers in the title increases your chances. Using the proper tags and making use of headlines, you can rank your website. Lastly, mention your targeted keyword in the description. Overstuffing the keyword can harm your website.
Using necessary keyword research tools and SEO techniques, you can easily rank your business on the first page. The ranking process does require dedication and patience. Furthermore, offering the best solutions to search queries can help your website to stand out.