Ask any online business operating today and they will tell you that they have a digital marketing strategy. However, if you ask businesses if they have a multilingual digital marketing strategy, very few will reply in the affirmative. That is because most online businesses have not realized the value of a multilingual digital marketing strategy. This guide is here to help online business owners reach their potential by understanding the value of a multilingual digital marketing strategy.
What Is a Multilingual Digital Marketing Strategy?
As the name suggests, a multilingual digital marketing strategy involves using a range of different languages to expand the reach of your digital marketing methods. The languages that you include in a multilingual digital marketing strategy will depend on your business niche. Before starting a multilingual digital marketing strategy you will need to conduct some research into the demand for your products or services in specific countries. You can then use the information you have gathered from your research to begin targeting relevant customers across the globe.
Increase Lead Generation:
The internet hosts billions of users every day, many of whom are online shopping, looking for products or services just like yours. This is a widely accepted fact, which is why digital marketers pursue practices like search engine optimization, social media marketing, or digital advertising. However, did you ever think about internet users who don’t speak English? Only 25.9% of global searches are conducted in English, what does that mean for exclusively English digital marketing campaigns? Businesses are missing out on a large range of potential customers.
Businesses looking to reach a larger proportion of the potential customers who use the internet need to interact with these customers in their native language. As a Spanish SEO company explains, using multilingual keywords can help you appeal to an international customer base. This will, in turn, increase the amount of traffic to your site and boost your rates of sales.
Expand Your Potential Customer Base:
Unless the product or service you are offering is extremely niche, it is likely that it is not defined by region or nationality. When switching to a multilingual digital marketing strategy you are opening up borders previously imposed upon your potential target audience. To ensure your multilingual digital marketing strategy is most effective, you should consider what type of content or focus is most appropriate to the language you are using.
Increase Traffic to Site:
Using multilingual digital marketing practices helps you to create leads and reach your target audience across the globe. This, in turn, increases the volume of traffic to your site. This increase in customers will not only boost your bottom line but your international search engine ranking. The reason that increasing the volume of traffic to your website will increase your search engine ranking is due to the specifics of search engine algorithms. Search engines want to recommend trustworthy and high-quality sites to their users. Search engines cannot really read every website on the internet, therefore, they use indicators to demonstrate the quality and authenticity of websites. Increasing global traffic to your site will demonstrate you are an authoritative and trustworthy website, which will benefit your search engine rankings.
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