A social media influencer is someone who, as the term suggests, has a lot of influence on social media. They are known for their expert opinions on certain topics, and they have a large following that treats their advice and recommendations as gospel.
They can be a great resource for brands looking to promote their products or services, as people trust their opinions and are more likely to take their recommendations seriously.
In recent years, more and more people have decided to try their hand at being social media influencers. And while it may look like a glamorous job from the outside, the reality is that its hard work.
Here is the type of work that social media influencers do daily.
1. Creating Online Content
The lifeblood of any social media influencer is their content. They need to be constantly creating new and original content that will interest their followers. This can include anything from articles and blog posts to photos and videos.
Because social media is a competitive landscape, social media influencers have to improve the quality of their online content. For many, this involves working with other professionals. This includes photographers and editors, makeup and hair stylists, and other people within the beauty and fashion industry.
It’s more crucial for social media influencers to create compelling online content when they’re working with brands. Being photographed wearing clothes and accessories, for example, isn’t enough. They have to highlight the product they are promoting.
Therefore, if they are promoting a fine jewelry line, they have to get professional jewelry editing services to make it shine as beautifully and glamorously as an ad in a magazine. It has to catch the attention of the audience and maintain their interest enough to maybe purchase it.
2. Plan Regular Posts and Updates
It’s not enough to post online once a week or whenever you have something interesting going on that’s worth sharing. They have to regularly post content on their social media feeds. This includes tweets, Facebook updates, and Instagram posts.
They also have to be constantly monitoring their social media feeds for any mentions or comments from followers. They need to respond to them as soon as possible to show that they are engaged with their audience
This takes up a lot of time, but it’s necessary if they want to keep their followers engage.
3. Managing Relationships
Part of the job of being a social media influencer is managing relationships with brands, other influencers, and the media.
They have to be able to build and maintain positive relationships with brands if they want to continue receiving free products or services to promote.
They also need to be aware of what other influencers are doing so that they can stay ahead of the curve and not duplicate content.
And finally, social media influencers need to be able to work with the media to get their story out there. This includes giving interviews and writing articles.
4. Follow or Create the Latest Trends
Trends come and go on social media, and it’s the job of the social media influencer to know what they are and ride them to glory
They need to be spending time on social media looking at what’s popular so that they can create content that is in line with what people are interested in. They also need to be aware of new platforms that are emerging and experiment with them to see if they can be used for promoting their content.
5. Deal with Trolls and Haters
As with any social media user, social media influencers are bound to come across as trolls and haters. It’s part of the territory. It’s inevitable, so they have to be mentally prepared to encounter negative comments from strangers online.
They need to have thick skin and be prepared to deal with these people. This includes responding to them politely and respectfully, even if they are being rude.
It’s also important to remember that not everyone will like their content. There will always be people who disagree with them, and that’s okay.
So, while it may look like a glamorous job from the outside, the reality is that being a social media influencer is hard work. It requires a lot of dedication, time, and effort. But if you’re willing to put in the work, it can be very rewarding.
The top social media influencers earn thousands to millions of dollars. The likes of Kylie and Kendall Jenner, Kim Kardashian, Addison Rae, Michelle Phan, and Chiara Ferragni can earn even more from brand deals and sponsored posts.