Tips On Setting Up Alerts For Unusual Behavior In Your Business’s Data

Businessby Abdul Aziz Mondal24 June 2023


In today’s data-driven world, businesses rely heavily on data analysis to gain insights and make informed decisions. However, with the increasing volume and complexity of data, it’s crucial to be vigilant about detecting any unusual behavior or anomalies in your business’s data. Setting up alerts for such anomalies lets you identify potential issues early and take prompt action. In this article, we will provide valuable tips on setting up alerts for unusual behavior in your business’s data, ensuring your operations’ integrity, security, observability and monitoring.

What Consists Of Suspicious Business’s Data Activities? 

A number of behaviors, including abnormal database activities, access patterns, and file changes, refer to suspicious network activities. These are some out-of-the-usual actions that might indicate a data breach or an attack. It is significant to recognize such activities as it helps in determining the nature and source of the breach. 

Given below are some common malicious activities that you might suspect in your business:

Database activities

Unusual database activities might be caused by either external or internal attacks. But no matter what the reasons are, it is to look out for signs. The most common way to determine database activities is to notice changes in permissions, in your user passwords, or irregular data content growth. 

Account Abuse

Privileged account abuses are the most common identification of an insider attack. You might want to look out for modified audit trails, the accessing of confidential data, and sharing of access to important accounts. 

Alterations In Business’s Data Files

Changes in a file like modification, replacement, deletion as well as file additions are not a good sign. It simply indicates that you have been a suspect in a data breach, as it simply shows someone has just infiltrated your network. Also, he/she is working on not getting discovered. 

User Access

Out of all data breaches and malicious activities, hackers target user access the most. Strange alternations in user access might be a warning sign for your network. A hacker might want to access it by misusing the credentials of a user. You might identify it by accessing your accounts at odd hours or in remote locations. 

Unpredicted Network Behaviour

This might be another sign of someone trying to infiltrate your network from external sources. You must look out for traffic having odd targets or origins and even protocol violations. There might also be inexplicable moderations in your network’s performance as well as unauthorized scans. 

End-User Changes

For small and medium-sized enterprises, there are fewer security measures as well as detection methods. However, the end user might be the first person to notice the changes caused due to suspicious activities. Changes might include too many pop-ups, slow networks or devices, unauthorized toolbars, and unusual anti-virus notifications. 

How To Set Up Alerts For Unusual Behavior In Your Business’s Data? 

Detecting unusual network behavior is easy, but setting up alerts might be a little complex. Given below are some tips to create alerts to track irregular data network behaviors and take quick actions against them.

Define Normal Behavior

The first step in setting up effective alerts and ensuring observability is establishing a baseline for normal behavior in your data.

Analyze historical data and identify typical business operations patterns, trends, and performance metrics. This understanding will help you distinguish between normal and abnormal behavior, allowing you to set up accurate and reliable alerts to detect deviations from the expected patterns.

Identify Key Metrics

Determine the critical metrics that are essential to your business’s success. These metrics can vary depending on your industry and specific goals.

For instance, in e-commerce, key metrics might include website traffic, conversion rates, and average order value.

By focusing on these key metrics, you can set up alerts that will immediately notify you when any unusual behavior is detected.

Set Business’s Data Thresholds

Once you have identified your key metrics, setting thresholds defining what constitutes unusual behavior is essential.

Thresholds are predetermined limits that trigger an alert when breached. These limits can be based on statistical analysis, historical data, or industry benchmarks.

By setting appropriate thresholds, you can ensure that you are alerted only when significant deviations occur.

Leverage Automated Monitoring Tools

Consider using automated monitoring tools or software to ensure observability and efficiently monitor your business’s data. These tools can continuously track and analyze your data in real-time, saving you time and effort.

By leveraging these tools, you can gain comprehensive visibility into your data, enabling you to detect any unusual behavior or anomalies as they occur.

Additionally, these tools can generate alerts automatically when predefined thresholds are crossed, ensuring that you are promptly notified of any deviations from expected patterns, promoting proactive response, and preserving the integrity of your operations.

Establish Alert Hierarchy

Not all alerts carry the same level of importance or urgency. Establishing an alert hierarchy will help you prioritize and respond to alerts effectively.

Categorize alerts based on severity, impact on business operations, and potential risks. Assign appropriate escalation levels to ensure that the right individuals or teams are notified promptly and can take appropriate action.

Regularly Review And Update Alerts

Businesses evolve, and so do the patterns and behavior in your data. It is crucial to regularly review and update your alerts to align with changing business objectives and market conditions.

Set aside time to evaluate your alerts’ effectiveness, consider user feedback, and make necessary adjustments. You can enhance your accuracy and relevance by continuously refining your alert system.

Collaborate With Experts

If you lack data analysis or alert systems expertise, consider collaborating with professionals in these areas.

Data analysts, data scientists, or IT consultants can provide valuable insights and guidance in setting up robust alert systems tailored to your business’s unique needs. Their expertise can help you identify potential blind spots and optimize your data monitoring processes.


Detecting unusual behavior in your business’s data is crucial for maintaining the integrity and security of your operations. Following the tips outlined in this article, you can set up effective alerts that will promptly notify you of any anomalies.

Remember to define normal behavior, identify key metrics, set appropriate thresholds, leverage automated monitoring tools, establish an alert hierarchy, regularly review and update alerts, and collaborate with experts. By proactively monitoring your data, you can mitigate risks, identify opportunities, and ensure the continued success of your business.

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Abdul Aziz Mondal

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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