How Work Uniforms Affect Your Company’s Brand

Businessby Mashum Mollah18 August 2017


One of the most important parts of owning a mainstream company is branding, and nowadays it is important to brand all aspects of your business. One thing that has never changed over the years is the need to brand employees, and among the oldest ways of doing this is by having your employees wear uniforms. The best method of creating a consistent image is to have employees wear a company-branded uniform, and this count from the smallest company to the largest one. Building a strong and loyal customer base is easy when the employees follow a branded uniform code.

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In a recent blog post by Impact Marketing and Design, they talk about the five key factors of employees wearing branded uniforms. This is a very important part of building a successful company. There are many companies where dress code is not implemented and neither are uniforms, and it ends up making the employees look unprofessional and they are not branded to the company in a serious way. Branding is a very important aspect of building a business; and as such, choosing to give your employees a uniform is a very important task that should be taken very seriously.

How Work Uniforms Help Build Your Brand

Uniforms office

Building a company brand through work uniforms is a very effective method of branding your company. In fact, there are many great companies that have created an entire brand around a uniform. Aladdin Bail Bonds is the largest bail bonds company in California, and what they have done is create their entire brand around a very simplistic uniform. All employees are required to wear a white dress shirt, black tie and black slacks. This has made Aladdin synonymous with the uniform. Everyone can tell an Aladdin employee apart from a regular bail agent, and that is what they aimed for.

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The same can be said for Starbucks coffee, which utilizes a completely black uniform, and then completes it with the signature green apron. There is no way not tell a Starbucks employee apart from someone who works at the Java City or other coffee house, and this has helped Starbucks to create their own image. The uniform can encompass a number of different qualities; it doesn’t always have to just be a generic colour. The most important part of any uniform is the logo, if there is no logo to be found then there is really no point to creating a company uniform.

Uniforms Benefit Employees Too

work uniforms

The best thing about work uniforms is they can also help the employees out, especially employees who could not otherwise afford brand new clothing right off the bat. The work uniforms from Be Smart Clothing and other reliable work uniform suppliers are also very well designed and easy to care for, often being able to be washed right from a home washing machine. A lot of times employers will pick a uniform that needs to be dry cleaned. This should be avoided at all costs as it creates and unnecessary strain on employees and the business.

Uniforms are a great way to make employees feel like they are part of the bigger picture; and if they fit with the culture, this will improve employee retention by a long way. Creating a consistent company image is the key to a successful business, and this is one of the biggest benefits of employee uniforms. Sure it might seems like uniforms are only good for a government agency or a huge million dollar company, but they can also very much benefit your company, no matter what the size of the organization is.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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