Whether you need to boost a new or established Amazon store’s online presence, running a rebate offer is one of the easiest ways to achieve this feat.
This especially holds if your rebate campaign touches upon all pressure points of audience outreach. By offering intriguing post-sale discounts and obtaining ideal exposure, you can see the tangible effects of such a campaign in no time.
But exactly how do you create the perfect rebate campaign on Amazon? Fortunately, the answer is not impossible to find. To help you through the process, here’s how you can run your successful rebate offer on the eCommerce platform.
Use a Specialized Platform
Before you create a rebate program for your Amazon store, you need to consider viable platforms that enhance your campaign’s effects. These programs ensure that your rebate offer attracts new buyers to your store through their promotion and marketing mechanisms.
An ideal Amazon rebate program comes in the form of Rebaid. This specialized platform lists Amazon products from different categories and attracts buyers from various walks of life. By showcasing your rebate offers to the subscribers of the platform, your store can get the most out of these specialized discount programs.
One of the biggest benefits of creating your rebate campaign through such a platform is the potential buyers’ active interest. Since these individuals intend to capture the best available deals on Amazon, your offerings have an increased chance of appealing to them right off the bat. As a result, you start with a major advantage that you otherwise cannot reach with most other marketing mechanisms.
Select Your Products With Your Prime Objective in Mind
Some stores choose to offer rebates on their entire catalog, while others are more selective with their discounts. Both approaches are advantageous in their regard. However, when you are trying to attract new buyers for enhanced exposure, your most appealing products must take centerstage.
This approach is especially critical if you want to boost the sales, reviews, and exposure of a particular product instead of your whole catalog. Many sellers take this route to highlight their flagship offerings, allowing certain items to stand out in their respective categories. This also holds for new stores that need certain products to gain increased momentum compared to their other items.
By assessing your options, your selling strategy, and your products’ overall appeal to your target audience, you can easily decide which products to outline with your rebate offer. This helps you obtain your required benefits from the rebate program.
Create Rebate Offers That Prioritize Buyer Interest
More often than not, rebates pertain to products that fall under moderate price points. But these offers can sometimes also apply to more expensive items. This particular aspect directly relates to your respective product’s value and the amount that you are willing to offer as a rebate against each sale.
Deciding what percentage of each sale can qualify as a rebate is critical and needs to be decided after careful consideration. One of the most crucial factors that help you choose is the projected buyer interest in your respective product and their chances of completing a purchase tied to its rebate.
With this in mind, you should focus on creating offers with a high percentage of rebates tied to them. For instance, when you have the means to offer either a 50 percent rebate on 15 sales or a 75 percent on 10 sales, the latter holds more appeal and potential to attract more buyers. As long as you pay attention to your specific requirements, you can easily strike the required balance in this regard.
By keeping these tips in mind, you can create compelling rebate offers that fulfill all your requirements. You can then improve them further through constant monitoring and optimization for ideal benefits.