Looking to expand the reach of your business?
Need to strengthen your brand and find new customers? In 2023, it’s almost impossible to do these things without a strong online presence.
Even small, local businesses benefit from having a website and even social media, but what is the best way to market your business on the internet? Is it through a digital marketing agency?
If you’re a small or medium-sized business, you’ve probably worked with a digital marketing company before. If you haven’t, you’ve likely heard of these agencies and wondered if they could help you.
After all, unless you have specific training in the industry, marketing your business can be a lot of work and comes with a steep learning curve. Still, you may wonder what exactly goes into online marketing and what these agencies actually do.
Learn more about what digital marketing companies do and how they can help your business in this article.
What Exactly Is A Digital Marketing Company?
While larger businesses and corporations likely have in-house marketing teams, other organizations outsource their marketing work to another agency. Digital marketing companies have a team of employees from website designers to copywriters to social media marketers.
Simply put, a digital marketing agency is there to create, manage, and employ digital marketing strategies for the companies they work with and for. These companies may handle all of the online branding and marketing for a company, or they may do a portion of the work, such as running social media pages for a small business.
5 Things Digital Marketing Agencies Do
While digital marketing covers a wide range of tasks, there are some overall services that most of these companies provide. Some agencies specialize in one service over another, and some don’t offer comprehensive marketing but may instead focus on a specific area, such as website building. Generally, most digital marketing agencies can:
- Develop a website: This includes creating the layout, writing the content, and updating the website.
- Run social media: The social media experts can do everything from posting to moderating comments. They can ensure social media pages are relevant and promote the brand.
- Create and employ search engine optimization: SEO strategy is a big part of online marketing. Experts can research keywords and how to use them in blog posts and web content.
- Build email marketing campaigns: Many companies use emails to connect with existing customers and find new ones.
- Manage other ads: From Google ads to social media ads, an experienced online marketing company can develop ad campaigns, track the data, and more.
While these five services are among the most common for digital marketing agencies, they aren’t the only ones. Many of these companies also assist with brand building, such as creating logos.
Does My Business Need To Work With A Digital Marketing Agency?
Deciding whether or not to hire a digital marketing agency for your business likely depends on many factors. You’ll have to consider your budget and your own skill level in marketing.
If you don’t have any experience creating a website, building a brand, or posting on social media, you’ll likely have more success for your business if you outsource some of these tasks. A digital marketing agency can be as involved as you want them to be, so you can likely find helpful services within your budget.
When finding a digital marketing agency, it’s worth it to reach out to a few different companies to get quotes and learn about their marketing approaches. From there, you can likely find an agency that meets your needs.
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