Social Media’s Influence on Home-Buying Trends

Real Estate by  Sumona 29 November 2022 Last Updated Date: 31 January 2023

Home Buying Trends

Social media has become an integral part of people’s lives and has changed how people think about home buying.

From Pinterest and Instagram to TikTok, there are endless ideas and inspiration for home buyers at their fingertips.

This blog post will explore five recent home-buying trends that have been popularized by social media.

Green Homes:

Green homes have become increasingly popular in recent years, and social media plays a prominent role in that trend. Home buyers can easily find images of green homes on social media platforms like Instagram, Pinterest, and YouTube, as well as blogs dedicated to sustainability.

This makes it easier for potential buyers to get inspired by these eco-friendly homes and incorporate green features into their own home searches. For example, features like solar panels and energy-efficient appliances have become increasingly popular thanks to their presence on social media.

In addition, many people have become more mindful of their environmental impacts and are looking for ways to reduce their carbon footprint. By purchasing green homes, they can save money on energy bills and contribute to a healthier environment.

Green Homes:

Open Floor Plans:

Open floor plans are still a growing trend in the home-buying world, and social media is an excellent source for ideas on how to maximize space with an open floor plan. Home buyers can search hashtags like #openfloorplan or #openconceptliving to find images of open floor plans from around the world, which can help them decide when searching for a new home or designing their own custom space.

For instance, buyers can find images of different ways to arrange furniture in an open floor plan and ideas for decorating and utilizing the space. This makes it easier for buyers to visualize their dream home before putting in an offer.

Moreover, open floor plans are great for entertaining, and buyers can find plenty of inspirational images on social media about how to make the most out of this type of space.

Open Floor

Smart Features:

Smart technology has taken over the home market in recent years, thanks mainly in part to its popularity on social media sites like Twitter and Instagram. Home buyers have easy access to information about smart home products such as security systems, thermostats, lighting fixtures, and more.

This makes it easier for them to make informed decisions when shopping for a new house or renovating an existing one. For starters, buyers can create a list of intelligent features they want in their homes by searching social media for ideas. They can then look into the products and compare prices to find the best options for their budget.

In addition, buyers can also use photographs on Instagram and YouTube videos to get an idea of how certain smart features will look in their homes. This makes it easier for them to see how these products will fit into their existing decor.

Smart Features

Multi-Generational Living Spaces:

As more families choose to live together under one roof due to economic factors or personal preference, multi-generational living spaces are becoming increasingly popular in today’s housing market-and social media is helping spread the word!

With hashtags like #multigenerationallivingroom or #multiroomliving trending on Instagram, homeowners are finding plenty of ideas on how to design multi-generational living spaces that work for everyone involved. Not only that, but it has also become popular due to mortgage loans specifically tailored to those purchasing multi-generational homes.

These mortgage options enable buyers to purchase a larger home or two separate properties under one mortgage, helping them create their ideal living space without breaking the bank.

Multi-Generational Living Spaces

Tiny Homes:

Tiny homes have been gaining traction over the last few years due to their affordability and minimalistic appeal-and thanks to platforms like TikTok, they’ve become even more popular among younger generations who are looking for smaller living spaces with big impacts!

Hashtags like #tinyhousemovement or #tinyhomesdiy can lead viewers down a rabbit hole of tiny house designs from across the globe that can help inspire potential buyers who want something small yet stylishly functional for their next purchase (or build!).

Finally, social media also provides a great platform for learning more about the pros and cons of owning a tiny home. This allows buyers to make an informed decision as to whether or not this lifestyle is right for them before taking the leap.

Social media has had a significant impact on how people buy homes today; from green features to smart technology devices, there is no shortage of ideas if you know where (and what) to look for! These are just some insights into the five recent trends that have been popularized by social media – there are many more out there.

Tiny Homes



Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow more of her contributions in EmblemWealth

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