Facebook has dominated the world of social media since 2004 and doesn’t plan on stopping anytime soon. As of early 2020, Facebook reported a total of 1.73 billion daily active users on its site.
To say that their customer reach is enormous is an understatement.
These massive numbers are widely known amongst major companies such as Microsoft or Samsung. Their success can be greatly attributed to the use of Facebook ads.
But if these facts have still not convinced you, follow along with this guide to discover why using Facebook ads is the best investment for your business.
1. Facebook Ads Target Your Ideal Audience
If you are the Facebook ad creator for your company, you should be aware that there are two streams of targeting. General targeting and specific targeting.
Some specific targeting Facebook ad specs include:
- Age
- Education
- Location
- Purchase behavior
- Gender
- Device usage
- Occupation
- Interests
This feature allows you to customize your ads towards an ideal audience to reach the most relevant users possible. Alternatively, you can also display your ads to a general audience for maximum exposure.
2. Generate New Leads
Aside from targeting your initial audience, you may want to consider targeting new users who are likely to invest in your product or service. To do this, simply adjust the target market your Facebook ad is set to, along with your ad copy, and watch as new users begin to appear.
Modifying even one spec of the ad, like location preferences, can expose you to a global audience that you otherwise may not have reached.
3. Useful Analytics
After launching your Facebook ads, you are able to view many informative statistics. These statistics help you track your ad’s overall performance. Some objectives that can be tracked include:
- Reach
- Traffic
- Lead generation
- Conversions
- Engagement
- Brand awareness
4. Cost-Effective
Facebook ads cost much less than other marketing channels. For this reason, Facebook ads support a more realistic approach to advertising no matter what your company’s budget is.
Facebook provides a wide variety of bidding opportunities. These include cost-per-click (CPC), cost-per-impression (CPM), cost-per-action (CPA) and optimization of CPM.
Strategically bidding on any of these opportunities can help boost your exposure and beat out competitors.
5. Help Convert Skeptical Leads
Using the custom audience feature, you are able to remarket your business to consumers who have already been exposed to your site. Some great Facebook ad examples include ones that target users who previously viewed your site without converting.
This method of remarketing has the potential to increase the user’s likelihood of investing in your business.
Make a Lasting Impression
Creating brand awareness through Facebook can set you apart from competitors who do not advertise on the platform. The high volume of daily traffic on this social media behemoth makes it more likely that you will reach users than through organic search.
For more advice on how to boost your digital marketing strategy outside of Facebook ads, feel free to explore additional resources on our site.
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