When looking to grow your business, you’re going to want to focus on coming up with a stellar marketing plan that’s sure to draw in a wide array of consumers. Sure, you could attempt to solely market your business through word of mouth or social media mentions, but those approaches can limit your marketing reach to a niche group of consumers.
In order to make sure that you’re getting your business seen by as many people as possible, it’s essential to utilize digital out of home media.
Digital out-of-home media allows you to market to people as you would with regular out-of-home media, like print billboards and bus shelter ads, but create an alluring air of visual spectacle thanks to their stunning digital displays.
Read on to learn more about how advertising with digital out of home media can help boost your business.
What Is Digital Out Of Home Media Advertising?
Digital out-of-home media advertising is a form of marketing that allows you to reach customers outside of their homes by utilizing different forms of digital media.
Digital out of home media advertising can be beneficial to your business as it allows you to reach a consumer base you may previously have been unable to achieve by means of email marketing and social media outreach.
By utilizing advertising space in well-populated areas, you can use digital out-of-home media to market to a wide base of consumers in a specific geographic location.
For instance, a great deal of digital out-of-home media locations that are available to rent is located in highly-trafficked areas like shopping centers, and urban city centers. Whatever city you choose to advertise your business in, you’re sure to make a strong impression with digital out of home media.
What Are The Most Popular Forms Of Digital Out-Of-Home Media?
If you want to make the most out of advertising with digital out-of-home media, it’s best to utilize one or a combination of the following:
1. Digital Billboards
Digital billboards are similar to static billboards, as they allow you to advertise your business on a large-scale billboard structure. Typically, these billboards are located along freeways, or within dense urban centers. Digital billboards set themselves apart from static billboards due to their advanced technology.
For instance, while it takes time to adhere a new promotional image to a static billboard, with a digital billboard, you can easily update your business’ advertisements remotely.
Additionally, while state billboard advertisements are subject to wear and tear from the weather, you don’t have to worry about the upkeep of your digital billboards. Digital billboards also stand out better at night, as their illuminated LED screens will keep your advertisements well-lit for any night owls who might be passing by.
When looking to invest in a digital billboard campaign, you’ll want to consider your marketing budget. The cost of digital billboard rental can vary by city, but you can plan to spend a few thousand dollars for a traditional four-week campaign.
Due to their advanced technological features, digital billboard campaigns tend to cost more than static billboards. However, given their wide reach and varied ways to advertise, digital billboards are well worth the cost of investment.
2. Digital Spectaculars
Digital spectaculars are a form of digital out of home media that are larger in scope than a single digital billboard. Digital spectaculars are great if you’re looking to advertise your business in a big way: some digital spectaculars are made up of a number of digital billboards and can feature specialty audio and lighting to really set your business apart.
Digital spectaculars are typically located within dense downtown areas; think Times Square in New York, or the bright lights of the Las Vegas Strip.
Additionally, you can make your digital spectaculars an interactive experience for consumers. One great way to do this is by incorporating a hashtag into your business’ advertisement that consumers can use in a social media post like a photo or status update.
Then, you can have the posts containing the hashtag you’ve chosen displayed on the digital spectacular in real-time, so consumers feel like they’re a part of the campaign themselves. As such, digital spectaculars are an incredible way to boost your company’s engagement with potential customers.
3. Digital Advertising Trucks
Another great form of digital out-of-home media is digital advertising trucks, which are vehicles with digital advertising screens installed on top of them.
You can rent out a car or fleet of digital advertising vehicles to display your business’ advertisements in order to get your company seen by as many people in town as possible. Digital advertising trucks work well in cities where cars are the primary form of transport.
Advertising with digital out-of-home media is an innovative way to market your business. By utilizing digital out-of-home media, you can capture the attention of a wide range of consumers located in dense metropolitan areas, and grow your business in ways you never could have imagined.