Simply put, marketing is the act of putting your products in the faces of future customers in hopes that you can entice them to buy from you. How you do that and what channels you’ll employ, however, is up to you.
If you’ve been using traditional forms of marketing though, here are seven reasons you should consider emphasizing digital marketing instead.
1. Quicker Results:
In the marketing world, few things are more important than getting your results quickly. With traditional marketing, it would’ve taken weeks or even months to get the results of a television ad. Now, with digital marketing, that timeframe is shortened to hours, at most, allowing you the opportunity to pivot and divert resources accordingly.
2. Cheaper Costs:
One of the biggest advantages to digital over traditional marketing is cost. For comparison’s sake, a 30-second spot for the 2018 Super Bowl cost advertisers nearly $5 million each, whereas a two-week campaign on Facebook can cost less than $250 and bring in 300% return on investment. The lower prices mean more businesses have access to powerful marketing tools.
3. Through Exposure:
Traditional marketing budgets are typically spread out through several different avenues, with rising costs inhibiting the overall reach, especially to demographics that are not especially warm already. Conversely, digital marketing can reach the entire world for the exact same price that you can locally, which comes in handy for the average e-commerce business.
4. Better Targeting:
One of the drawbacks of traditional advertising is you’re reaching everyone – both interested and uninterested clients – at the same time, which means you’re paying to reach people who may not be remotely interested in your services. Digital marketing allows you to target via specific interests or life events, drawing your reach down to the smallest possible demographic.
5. Clear Metrics:
How do you measure the conversion rate of a magazine advertisement? Though there are a few possible ways to determine this, it still requires substantial assumptions. With digital marketing, you get as clear as possible metrics, such as click-through, conversion, and open rates, along with thousands of other numbers, if you want them.
6. Brand Development:
Creating a strong brand identity is about being present on as many relevant channels in as many relevant ways as possible. Whereas the price of traditional marketing made this prohibitive, building a brand digitally can be as easy as setting up a website and using link building services through a company like Rankz.
7. Engaged Customers:
It’s one thing to speak to your customers, but it’s another thing entirely to engage with them. With social media, blog comment sections, email newsletters and more, it’s easier than ever to have a relatively open dialogue with your current and future customers, creating strong relationships and more related products in the process.
For a company that has rooted themselves in years of traditional marketing practices, it can be intimidating to make the switch to a primarily digital venue. Still, with a little extra training, the rewards for making the switch can be more than worth it.