Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign?

Marketingby Mashum Mollah09 September 2021

Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign

Q1. Which Of These Metrics Is Especially Important To Clients Who Are Running A Branding Campaign?

Option 1: Phone call conversions 

Option 2: Impressions 

Option 3: Average Cost Per Click (CPC)

Option 4: Clickthrough rate (CTR)

The right answer to this question is “Impressions.”

Are you conducting a branding campaign or having a plan to do so in the future? Then, you must know about the Impressions metrics. It is one of the most essential organs of your marketing strategies. If you are trying to assess the performance of online marketing campaigns, then Impression metrics are the right choice for you. 

Need for clarification about which of these metrics is especially important to clients who are running a branding campaign? Read till the end to clarify your doubts. We will be covering the following things today:

What Is Impression Metrics?

Have you ever come across Impression metrics in your career? Well, if you don’t, then this is the right place for you to learn. The term Impression Metrics is associated more with Google Search. It basically refers to how many times your content was shown to the users in their search results on Google. 

Especially when it comes to digital marketing, branding, and advertising, Impression is of great importance. 

How Is Reach Different From Impressions?

How Is Reach Different From Impressions

Reach is another popular term related to online marketing, which sounds similar to Impressions although quite different in reality. Reach is the count of the total number of viewers who have seen your content or advertisement. On the contrary, the impression is the number of times your ad has come upon a phone or PC screen. 

Here is an example to make you understand in a better way. If 10 people see your ad, your ads each are 10. However, if your ad appears on the screens of 20 audiences, then the total number of impressions is 20. 

You see, the concepts of reach and impression depict which is a benefit of advertising online with google ads?

How To Get Impression Share Data?

How To Get Impression Share Data

Now that you have gained significant information on which of these metrics is especially important to clients who are running a branding campaign? To get Impression share data of your Google Ads, check the following steps:

  • Log on to Google Ads Account.
  • Hit on the Product groups, campaigns, Keywords, or Ad groups from the page menu.
  • Tap the columns icon hit Modify Columns.
  • Then click on the competitive metrics. Now add impression share columns by checking the boxes beside the column names. 
  • Now hit the link of “Apply,” and you will now see the Impression share data in front of you. 

Frequently Asked Questions

Q1. Does Google Ads Charge For Impressions?

The Google Ads are shown based on keywords rotationally; no fees are charged. There are charges for clicks, not for the impressions  

Q2. What Is The Difference Between Clicks And Impressions?

Impression enables users to see only an advertisement. Whereas, when the user detects a specific link of an ad and hits it, it is called click. 

Q3. What Is A Good Impression Rate?

The impression rate is measured with Click Through Rate (CTR rate). A high CTR indicates the majority of the impressions are turning into ad clicks. However, 95 % impression share is good for branded keywords, whereas 80% is the bar for non-branded ones.

Q4. How Do I Get More Google Ad Impressions?

The two most effective strategies to get more Google Ad Impressions are increasing bids and enhancing the campaign budget. 

The Explanation To The Question

Is knowing the mere answer enough? I am sure not! Your intriguing mind is asking for a detailed explanation for the answer to “which of these metrics is especially important to clients who are running a branding campaign?” Why the answer is Impressions metric and not anything else. 

So basically, the impression metric is an indispensable thing for the clients conducting branding campaigns. From the impression metric, you can actually view how many customers have seen your ad. 

Not necessarily do they have to click your ad’s link, but if it comes in their search results, it becomes an impression. Every time your ad comes up on the Google network, it gets counted as an impression. 

Even if they do not purchase anything from your website, you can still catch their attention by posting interactive ads. As a result, if you are running a branding campaign, the Impression metric should be your best friend to check how many times the URL of your ads are appearing in search results.   

The Final Words

I hope you have now got a satisfactory answer to your question “which of these metrics is especially important to clients who are running a branding campaign? So what are you waiting for? Try out the impression metric right now, and let us know your expression. 

If you have any further questions or doubts, leave them in the comment section below, and we will be getting back to you soon.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at thedailynotes.com/.

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