Websites Add Credibility
As a small business, you do not have the established credibility that larger businesses do. Due to this and the rise in fake businesses looking to scam people out of money, not very many people are going to trust you if you do not have a website.
Developing a website for your business allows you to showcase who you are and what your business is all about. It also allows you to present what makes you credible, such as who the founder is when you started the business, and where you are located.
It is also important that the website looks and performs well. People like to buy from websites that are easy to navigate and are nice to look at. If the site looks poorly put together, you are likely to lose business.
Websites Drive Sales
As the pandemic continues, more people are continuing to turn to the internet to make most of their purchases and purchasing decisions. If you don’t have a website for them to purchase your products/services off, then you will miss out on having them as customers.
A website also helps you to reach more people than you could without one. You can reach people through organic search if you hire the right website development company to code you a high-performing website that is SEO optimized. You can also reach them through paid advertising and link building that links back to your website to increase sales.
Websites Let People Know About You
As a small business, people may not know much about what you sell. Your website allows them to browse through your products/services and see examples of them. It also gives you the chance to showcase what your company stands for through a mission and vision statement. As well as give people an idea of who you and your team are with an about us page.