This year has just begun, and the entire digital marketing industry looks forward to an excellent future. Over the last few years, we have seen numerous marketing improvements. But here are the digital marketing trends to look out for this year.
Many technologies, such as virtual reality, voice search, and artificial intelligence, are transforming digital marketing. Marketers need to adopt the trends, and they are expected to continue moving forward.
Thus, here are some of the strong trends that will significantly impact the industry in the coming years.
Digital Marketing Trends to Look Out for This Year
Here are the top digital marketing trends we think will change the digital marketing world:
1. Influencer Marketing
With social media taking the top spot in all marketing sections, why should digital marketing be left behind? Social media marketing is one of the most profitable digital marketing trends. Various brands are milking it.
This approach will help you make a spot in the digital world through product mentions and influencer endorsements. Thus, you must do your research on the influencers to approach, and you’ll be all set.
A great hack to make your job simpler is segregating them based on cost, range, reach, and engagement. This way, you will be able to pitch the deals strategically.
2. Personalization
The next one of the top digital marketing trends is personalization. Buyers are now becoming smart and are on the lookout for personalization. So, every campaign must be personalized so consumers can relate to them. Personalization will do the trick, regardless of the message’s content and recommendations.
Irrespective of the channel of digital marketing, a brand will be able to meet consumers’ preferences and expectations with personalization. Thus, it is essential to understand and identify the customers so that your digital marketing campaign is targeted towards them.
You can do this through various tools (AI, non-AI) that can help you analyze customer data. This way, you will gain insight into the individual behaviors, preferences, and purchase history. Thus, allowing your marketers to create personalized campaigns that resonate with the target audience.
Moreover, as customers expect personalized experiences from businesses, it should be on your radar! However, take care of a few things:
- Strike a balance between privacy and personalization
- Respect customer privacy
- Ensure data security
These will ensure that your customer sees you as a trustworthy business, thereby maintaining a positive brand image.
3. Video Marketing
Storytelling is a vital aspect of digital marketing, and one of the top SEO trends in 2019 will be the move towards video content. Engaging your audience and driving them into conversions through engaging videos is possible. Moreover, a customer might decide based on the videos produced by the brand.
Hence, it is important to incorporate video marketing into your digital marketing plan in the coming year. However, if you pay attention to the importance of video marketing today, you could gain many customers for your opportunistic competition in the coming years.
4. Voice Recognition
Businesses need to adopt voice recognition to make it easier for the audience to connect with the brand. Thus, it is time for businesses to optimize their voice search to remain in the market.
Voice search is gaining popularity due to the accessibility issue it solves. Accessibility issues have now become a thing of the past with the help of voice recognition. Thus, you must optimize your content to voice search.
Consumers prefer going hands-free while searching for products and like to speak to the device instead of typing the same. Now is the time to step up the SEO plan to adopt voice recognition for search.
Collaborating with SEO, your business must consider the context in which consumers conduct voice searches. Digital marketing should adapt the SEO strategies to include keywords that are natural, long-tail sentences, aligning them with people’s speech.
5. Artificial Intelligence
Artificial Intelligence tools are making a wave across various sectors, including digital marketing. AI is revolutionizing the digital marketing sector from being useful in content generation to imagining concepts. Consequently, AI can find a place in your digital marketing strategy, from chatbots to personal recommendations.
AI will help you analyze the humongous data to gain essential insights into your target audience – the valuable customers. It can do everything from reading their behavior and preferences for recommendation to understanding and responding to their queries.
This will help you become accurate, efficient, and relevant in the customer’s eyes.
6. SEO
Yes, this is a trend that should be included in your digital marketing strategy! Despite the Google update, SEO should still find a place in your digital marketing efforts. SEO professionals can reinvent their methods according to the changes that are thrown their way.
The Google algorithm updates are just one of those changes that they have braved in the past few months. From finding ways to resurrect the traction to innovating methods to boost it, all SEO hands will be on deck.
Bonus! Future trends to look for
Social media will play an increasingly important role in digital marketing. If you have been neglecting social media as if it were less relevant, it’s time to rethink that decision. The improvement in technology (AI, for example,) user preferences, buying habits, and trends are evolving.
As a business, you must prepare to adapt and employ strategies that align with it. It will greatly help you to reach your target audience across various social media platforms. It will also be wise to optimize your brand for mobile use.
Mobile devices are an integral part of our daily lives, which means that digital marketing strategies should include mobile marketing. From investing in mobile advertising for user engagement to creating mobile-specific content, your strategies should put you ahead of your competition.
Conclusion
Thus, digital marketing trends will always keep surprising us marketers, and as a business based on them, people must stay in the loop. This article helps you stay ahead of your competition by knowing what to keep in mind.
Additionally, one important lesson that all digital marketers should take home is the power of AI in analytics. From collecting data for you to improving your customer interaction, AI will continue to be a useful tool.
Is there any trend that you are excited about? Let us know in the comments below.
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