The Consumer’s Perspective: Importance of Getting Customers’ Opinion

Businessby Mashum Mollah12 March 2020

Customers' Opinions

Have you ever bought something and then suddenly realized that it doesn’t serve the purpose that it was intended to? Or maybe you wanted to eat something but you found that there’s something missing? From a consumer’s perspective, it’s important to expect quality and let them know if there’s something wrong. From a business standpoint, getting clients’ opinions could be valuable.

Importance of Getting and Accepting Customers’ Opinions:

So, how important can consumers’ opinions be beneficial for you and your company?

Give You Ideas for Improving Your Business

Improving Your Business

Those who make the effort to contact your business are often customers who have issues with your product or service. Although it may seem hard to take in at first, try to focus as to why they’re making such comments and inquiries. It’s true that you can’t nail it every time, but that doesn’t mean you can just shrug it off and move on. Receiving their criticism with the help of a reputable customer service outsourcing company in the Philippines, for example, is a good way to discover areas for improvement. You can receive information on what’s wrong, which can help you think of ways to fix them.

Help You Know Your Customers

Related to the point above, you may notice that your product or service reaches different kinds of customers. Listening to their feedback can help you get to know their specific needs and preferences. This can move you to focus your efforts more on the people who desire your products and services but aren’t satisfied with the level or amount that you’re giving. These can be more valuable to you than new clients that you still have to get the attention of.

Gain Loyalty


A satisfied customer is a loyal one. If they find happiness in anything that you offer, including your after-sales service, then you have a never-ending source of business that may even surpass your expectations. For one, it’s easier to keep a customer that’s loyal rather than trying to sway new ones. It’s also important that you, as a company, respond to their comments and suggestions for them to know that you’re listening and that you value their opinion above anything else.

Improve Awareness and Popularity

When customers feel that you listen to them, they’re more than willing to put in a good word for you. Look at how the world has changed in terms of technology. A video or blog post can easily go viral on social media. That can also be a way for you to earn good publicity if people feel happy about your service. The reverse can happen if they’re unsatisfied, which would be bad for your image.

The customer is always right, or so they say. Although that phrase can’t be taken literally, you can’t deny that their opinion matters. The value of the consumer goes beyond just the money you can earn. A fact that we must take to heart is that people have different opinions about things and they can provide valuable ones that can help your business succeed.

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Mashum Mollah

Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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