Take a moment to think about some of the latest statistics in regards to social media. According to the latest studies, the number of global social media users has risen to 3.196 billion individuals. This figure has risen by 13 percent since 2017. The average person now has just over 5 different accounts (WhatsApp, Facebook, Twitter, and Instagram to name a few). Most account holders spend at least two hours browsing through news feeds and similar content on a daily basis. Furthermore, many consumers will now take to popular portals in order to discover the opinions of others before purchasing a product or service. These are but a handful of examples that serve to reinforce the fact that social media has become an indelible part of our daily lives. It, therefore, stands to reason that online retailers who wish to enjoy success should not hesitate to take full advantage of such platforms. However, there are right and wrong ways to leverage such a presence. Let us take a look at some basic principles before moving on to examine the role of e-commerce platforms (as well as the best ones to choose).
Most businesses that look to set up their own social media teams often fail because of a number of reasons. Small businesses, most notably, startups should always look to outsource work to professional and skilled social media agencies. Social media is a great platform for not only branding and exposure, but also for increasing direct sales and revenue. This is why you should always look to work with the best social media companies Dubai for greater outputs and returns from your social media performance.
Top Social Media Marketing Tips for 2020:
The Power of Personalization:
Social media stemmed from rather humble roots. Some of us may recall Yahoo! Chat and similarly basis systems that were pervasive during the late 1990s and into the beginning of the 2000s. The next big step was the introduction and subsequent adoption of Myspace in 2002 and 2003. Still, major changes occurred when more user-friendly and secure platforms such as Facebook were introduced. It did not take long for online retail sales professionals to appreciate the potential that these systems offered and yet, they took a rather generic approach to their marketing techniques especially when it came to pay-per-click marketing services.
What is the end result? Most strategies failed to pay off and it took another few years for marketing specialists to appreciate the fact that personalized approaches would resonate much more with the average user. Blind pop-up advertisements and similarly annoying approaches were quickly shunned and as a result, we are now seeing much more targeted techniques being employed.
This is why even the largest companies need to appreciate the needs and desires of the average client. Some important metrics to take into account will often include:
- Buying habits
- The most popular products
- Where customers are located
- What types of devices are used to access social media pages
- How much the individual tends to spend on a purchase
Understanding these analytics will enable businesses to develop bespoke marketing campaigns based on individual tastes as opposed to general trends. As a result, the customer is more likely to be interested in what is being offered. Still, some are rightfully concerned when mentioning that interpreting such data can be difficult; especially when referring to a home-based enterprise. This is when the power and reach of a well-rounded e-commerce platform will come into play.
What E-Commerce Platforms are Best Suited for a Startup Business?
In order to properly address this question, we need to take a look at the price of the package in relation to what is being offered. While traditional players such as Big Commerce have existed for years, the fact of the matter is that they might not be ideally suited for smaller organizations. Big Commerce pricing packages are not nearly as flexible when compared to other firms such as Shopify Plus, and this can make all of the difference in the world. We are not necessarily referring to the up-front cost of the bundle, but rather what the user is receiving in exchange for his or her funds.
Shopify is particularly known for its cross-channel marketing capabilities. In fact, users have access to a full 20 channels in order to more thoroughly promote their products and services. Many of these options include full social media integration. We should also mention the concerns highlighted earlier in this article. Business owners will be able to analyze their sales and marketing data with a superior degree of clarity; a key advantage when developing targeted social media marketing campaigns. This also allows stakeholders to make proactive adjustments when the time is right (as opposed to after errors have already taken place).
Above all, any e-commerce platform needs to be agile enough so that it can adapt to the needs of the end-user. Front-end customization, flexible templates, and agile web design are a handful of features that have come to define the best bundles in the business. Have you been satisfied with your social media presence? If not, the time for change is now. Those who are able to make proactive adjustments ahead of time are the very same enterprises that will be likely to enjoy future success.